weAR: a new generation of user instructions in the palm of your hand

Published on Wednesday, 8 January 2020

“Innovators open up new ways of doing things: they’re explorers who open up new worlds and markets, like colonisers in the 15th century”

– Emanuele Borasio, CEO & Founder at weAR Srl

According to Borasio, “A study by Technavio showed that the Maintenance, Repair and Operation (MRO) market will be worth $774 billion by 2020.” Borasio saw this as an opportunity and targeted this market as the main customer for weAR. He adds that “One of the main uses of our technology is related to the support of maintenance activities,” while the technology “aims to keep (or restore) an object in a state where it can perform its required function.” A better understanding of how to use and repair items gives them a longer life span, an important factor in the fight for a less wasteful and more sustainable future.

In order to increase business productivity, reduce errors and optimise staff training, weAR created MARKO, a process-oriented and completely codeless cloud platform that uses Augmented Reality as a visual support for maintenance tasks. Borasio says that “MARKO has been adopted by several international players in the energy and manufacturing sector, with great benefits in the timing and accuracy of execution, simplicity of use and intuitiveness compared to traditional paper-based and on-screen instructions.” The MARKO platform works hand-in-hand with the AR/MR Experience app, which connects users across digital and physical worlds and simplifies the learning curve when it comes to using certain products.

“Innovation needs to be defined and agreed upon in every organisation, making sure that everybody is aligned; without this, we risk losing sight of our primary focus and desired results”

– Emanuele Borasio, CEO & Founder at weAR Srl

A bright future for weAR alongside Enel

At Enel, we have had the opportunity to work with weAR since 2015, when the company launched the MARKO MVP. We have seen it grow first-hand, as it has improved the product, making it easier to use, and it has got qualified personnel to test it in realistic circumstances in Italy. Over the years, weAR has constantly been pushing towards solving real challenges in industry. Aside from this, Borasio says that “Thanks to Enel, which in recent years has become a large International Group, we have been able to offer our software in other countries in Europe as well as South America.”

As Augmented Reality technology progresses, weAR has made sure it has kept up to speed with the current market and customer needs. Borasio explains that “Our customers request a ‘digital twin’ of their products on which to overlap layers of content (coming from multiple information sources, such as IoT and EPR systems). They require us to develop predictive maintenance activities, and this has prompted the team to look for new solutions to improve the platform user experience and increase its potential.” And that is why weAR is now creating new software that can switch from simple Augmented Reality to Mixed Reality, superimposing customers’ digital twins directly on real products and essentially providing an added value to the user experience.

Together with us at Enel, weAr is taking part in the upcoming Consumer Electronics Show 2020 where it interacts with other industry players and identify new technologies that can be included in their software. As the company makes its mark on the innovation ecosystem by transforming traditional processes, we are thrilled that it is working alongside us as we strive towards a more sustainable future.

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