Treedom, e-commerce in the woods

Published on Tuesday, 20 March 2018

“My interest in plants began when I was 14 and since then it has become my passion in life, a source of both curiosity and ideas. Together with Federico, we have created the only website where you can make the world greener with just one click”

– Tommaso Speroni, co-founder of Treedom

Contributing is simple: users just go to the website (which is in Italian, English, French, Spanish and German) and choose a tree they like; a farmer will then plant it and take care of it. The tree will be photographed, geolocalized and given an online page. Anyone planting a tree will be able to see it in photos, visualise its exact location on a map, know its characteristics and its significance, receive updates on its growth and its surrounding area, personalise it with a message and, if they want, dedicate it to a special person.

Treedom’s trees are planted as part of agroforestry projects where they have a social, economic and environmental impact. For the local people, each tree is the beginning of a job, a means to produce food for themselves and their loved ones and a way to improve the habitat in which they live. Individual farmers or small farmer cooperatives receive a financial contribution for planting new trees. Through the active involvement of the local community, the projects yield extraordinary results in terms of empowerment. They encourage respect for – and protection of –natural resources, not to mention micro-entrepreneurship aimed at enhancing the value of forests and their produce.

Thanks to Treedom, more than 405,000 trees have been planted in Africa, Latin America, Italy and Asia since 2010. Currently active projects are located in Cameroon, Kenya, Senegal, Haiti, Italy and Nepal. More than 23,000 farmers are involved in the Treedom project, along with 450 companies and a web community of 98,000 registered users.

Enel’s commitment to Treedom has resulted in over 68,000 trees being planted as part of eight separate projects. Enel’s forest spans Italy, Africa, Central and South America; the carbon dioxide captured by this forest could fill 4,488 Olympic swimming pools.

Enel also supports Treedom in special events, like the Enel Sustainability Day, for which 463 trees have been planted, or World Earth Day, for which, among other things, Enel gives customers cards so they can plant a tree.

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